Using today's techniques (PHP/CSS/XHTML) it automates the task of wrapping the text; allowing you, the webdeveloper, to be even more lazy as you were.
Using "The Box Office" is very easy. Follow the 3 easy steps in the process to get the XHTML and CSS code you need:
Be sure to check the examples section of this site to read some tips and tricks or view some samples where this technique could be used.
Oh yeah, I am aware of the fact that the dragging bit freaks out IE. The resulting code however still is correct.